Last Updated: July 2026
At Apex Web Creation, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website or use our services, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Apex Web Creation is a web design and development agency based in the United Kingdom. For the purposes of data protection laws, we are the Data Controller of your personal data.
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
- Email: contact@apexwebcreation.com
2. What Personal Data We Collect & How We Collect It
We only collect data that is necessary to communicate with you, provide our services, and improve your experience on our website.
A. Information You Provide to Us (via our Contact Page)
When you use the contact form on our website to inquire about our services, request a quote, or get in touch, you voluntarily provide us with:
- Name (First and Last name)
- Email Address
- Project Details (Any information you choose to write in the “message” or “project description” fields)
B. Information Automatically Collected
When you browse our website, we may collect certain non-personally identifiable technical data automatically, including:
- IP Address
- Browser Type & Version
- Operating System
- Page View History (How you navigate our site, how long you stay on pages, and which links you click)
3. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:
- To Respond to Inquiries: We use the details from our contact form to answer your questions, discuss your project, and provide customized service quotes. (Legal basis: Performance of a contract / Legitimate interests).
- To Deliver Our Services: If you hire us, we use your contact details to communicate throughout the collaborative design process. (Legal basis: Performance of a contract).
- To Improve Our Website: We analyse anonymous browsing data to optimise our website’s performance, layout, and speed. (Legal basis: Legitimate interests).
4. How We Share Your Data
We do not sell, rent, or trade your personal data to third parties for marketing purposes. We only share your data with trusted service providers who help us run our business, such as:
| Service Provider Type | Purpose |
| Hosting Providers | To keep our website and contact forms running securely. |
| Email Clients | To receive and respond to your messages. |
| Analytics Providers | (e.g., Google Analytics) To understand how visitors interact with our website (this data is anonymised). |
All third-party providers are required to respect the security of your personal data and to treat it in accordance with the law.
5. How Long We Keep Your Data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
- Inquiries via Contact Form: If we do not enter into a contract, we will delete your inquiry data within 12 months of our last communication.
- Client Data: If you become a client, we retain project communication and billing details as required by UK tax law (currently 6 years).
6. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorised way, altered, or disclosed. This includes:
- Using secure HTTPS (SSL) encryption across our entire website.
- Limiting access to your personal data strictly to those who need it to execute your project.
7. Your Legal Rights (UK GDPR)
Under UK data protection laws, you have rights in relation to your personal data, including the right to:
- Access a copy of the personal data we hold about you.
- Correct any inaccurate or incomplete data we hold about you.
- Request Erasure (the “right to be forgotten”) of your personal data when it is no longer necessary for us to keep it.
- Object to us processing your data where we are relying on a legitimate interest.
- Withdraw Consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of these rights, please email us directly. We will respond to all legitimate requests within one month and do not charge a fee for this service.
8. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The date at the top of this page will show when it was last updated.